Do Vitamin Gummies Work? Unpacking The Truth Behind Chewable Supplements

Do Vitamin Gummies Work? Unpacking The Truth Behind Chewable Supplements

They’re tasty, bright and oh-so nice. But do gummy vitamins really work?

Vitamin gummies have steadily become a tasty and convenient alternative to traditional vitamin tablets and capsules. In fact, the gummy vitamin market has become the fastest growing segment of the supplements space and is set to double in the next 6 years, and for good reason which we’ll explore further. 

Available in different shapes and sizes, there seems to be a gummy for just about everything. But while there’s no denying they’re much more enjoyable to consume, beneath their bright and fun colourful exteriors lies a question that many consumers are asking: do vitamin gummies actually work? And if they do, are they more effective than traditional capsules, tablets and pills? 

We’ll be answering just that, delving into:

  • The science behind vitamin absorption
  • Are gummy vitamins equally effective?
  • Are gummies better than tablets?

The science behind vitamin absorption

Vitamins and minerals are essential for bodily functions and your health, keeping your immune system strong and helping your organs and hormones function properly. 

The good news is that research shows supplementing vitamins helps fill any nutritional gaps you might have, with those taking multivitamins significantly improving their  micronutrient intake

The body absorbs most vitamins from supplements exactly like it does the nutrients from food and drink — via the small intestines. Nutrients are then absorbed into the bloodstream and filtered/broken down by the liver, before, reaching the cells that require them. However, there are exceptions depending on the vitamin.

Fat-soluble vitamins – like vitamins A, D, E and K – are absorbed and transported in the intestine in a similar way to fats. That means they work best when taken with fat in food and should be avoided on an empty stomach.

Water-soluble vitamins, like vitamins C and B, are absorbed directly into the blood during the digestive process but can easily be lost as urine, meaning they need to be regularly replenished. 

What the science says about vitamin gummies: are gummies better than tablets, capsules and pills?

So, let's dive into the question that we all want to know the answer to. Are gummies better than tablets? Do gummy vitamins work as well as capsules and pills?

Research shows the body absorbs nutrients and vitamins in gummies just as easily as traditional vitamins (tablets, capsules and pills).

A Recent  study on vitamin D gummies and tablets in healthy adults takes this further. It found that gummy vitamins were significantly more bioavailable than their tablet counterpart.

In fact, they were found to be twice as effective as orally administered tablets — even those which were  double the strength due to being fat-soluble. The same study showed that the rule applied to water-soluble vitamins. 

Additionally, a  study of vitamin C found similar bioavailability (the amount that the digestive system can absorb) when comparing gummies to tablets. 

You see, gummies can deliver their ingredients orally and enter the bloodstream, skipping the small intestine and liver. The lining of your mouth allows you to absorb nutrients via buccal absorption, meaning your body can absorb the nutrients faster than tablets, which can be harder for the body to dissolve. 

Different types of vitamin gummies: are all gummy vitamins and supplements effective?

Do vitamin D gummies work?

Commonly dubbed the sunshine vitamin, vitamin D boosts bone and muscle health and promotes immune support. As it’s challenging to get enough vitamin D from food and sunshine exposure alone,  Public Health England & NHS recommends that everyone consider taking 400IU (10 micrograms) during autumn and winter. 

So, do vitamin D gummies work?

Vitamin gummies are a great way to do just that, with  research finding vitamin D gummies work twice as fast as vitamin D tablets and capsules. 

For a high-strength 4,000 IU dose, check out  Novomins Vitamin D Gummies. Formulated by a team of doctors and nutritionists, our vitamin D3 gummies are made with only natural, high-quality ingredients and no artificial nasties. 

For those wanting a daily Vitamin D supplement with added Calcium and Vitamin K2 try our  Calcium, Vitamin D & K2 Gummies.

They also come in a delicious mango flavour that everyone loves. And with hundreds of five-star ratings, our happy customers speak for themselves. See for yourself and take a look at the reviews! 

Image of a bottle of Novomins Vitamin D3 Gummies.

Do vitamin B12 gummies work?

Part of the B vitamin family, vitamin B12 gummies are perfect for those at higher risk of deficiency, like vegetarians, vegans and older adults. B12 is often taken to boost energy, reduce fatigue, improve cognitive function and red blood cell formation and provide nervous system support. 

As  research shows, vitamin B12 absorption is similar in both gummy and tablet formats,  Novomins B12 Gummies are a delicious and convenient way to meet your daily B12 and B complex needs. 

Our gummies are formulated with a high-strength dose of 1,000 mcg of vitamin B12, minus any artificial flavours or preservatives, and have been rated a whopping 4.9 out of 5 stars. We also added other crucial B vitamins that provide a range of health benefits, including heart and digestive system support, to enhance your overall health. 

Do hair vitamin gummies work?

Hair gummies are effective supplements containing vitamins, minerals and botanicals that support hair growth and health, such as  biotin, collagen,  folic acidomega-3 and  vitamins C and E. 

Studies have shown that hair supplements can be effective in people whose issues result from vitamin deficiencies. 

Novomins Collagen Sugar-Free Gummies are infused with highly bioavailable and sustainable marine collagen and biotin. These ingredients are known to work together to strengthen and improve your hair's strength, thickness and shine without any added sugars. 

Formulated with added vitamin C and hyaluronic acid, these tasty peach-flavoured supplements are gelatin and gluten-free, NON-GMO and have been awarded 4.8/5 stars by our customers. 

Do women's health vitamin gummies work?

Women have specific nutritional needs and require more of certain types of vitamins and minerals compared to men. This includes twice as much iron, especially during a woman's reproductive years. 

While these needs will change throughout a woman's life, ensuring they get the right vitamins and minerals is essential. For example, women generally need vitamin B6, magnesium, folate, vitamin B12, calcium, zinc and more in their diet or through supplementation. 

Women are also more susceptible to certain illnesses than men, such as cystitis. Studies have shown that supplementing with  cranberry and  D-mannose, like  Novomins Cranberry & D-Mannose Gummies can help treat symptoms or even prevent UTIs. 

Women's vitamin gummies are a great way to fill those nutritional gaps.  Novomins' gummy range for women has been specially formulated to ensure that women reach the recommended intake levels no matter where they are in their life journey.

Do multivitamin gummies work?

Research into the benefits of multivitamins is mixed. While scientists at  Johns Hopkins Medicine have concluded that multivitamins may not reduce the risk of some serious health conditions, other  studies have found that taking multivitamins has significant benefits for cognition. 

In addition, as the body requires multiple nutrients to support various functions,  multivitamins could be beneficial for older adults and generally prevent a decline in vitamin levels. However, multivitamins are more of a one-size-fits-all strategy and won’t necessarily target all your specific needs. 

Novomins' range of  multivitamin gummies for women, men, and children are packed with high-quality essential vitamins, minerals and botanicals to support your overall well-being and promote a balanced and healthy lifestyle.

Do inositol gummies work?

Inositol is commonly used to treat  anxiety and depression by affecting neurotransmitters, like serotonin, in your brain. 

They also support women’s fertility, promoting ovulation and pregnancy in infertile women and  women with PCOS, as well as improving  PCOS insulin resistance. One  study even showed that inositol supplementation resulted in regular menstrual cycles and decreased BMI in half of the female participants. 

Novomins Fertility Gummies and Inositol+ Gummies are enriched with inositol to improve the quality of follicles for healthy ovulation.  Novomins Night Time Gummies are also formulated with inositol for improved sleep quality, with both receiving impressive 4.8/5 star reviews.  

Image of a bottle of Novomins Night-Time Gummies alongside a positive customer review.

Getting the most out of vitamin gummies

It’s important to remember that not all gummies are created equal, and the quality and ingredients in your gummy vitamins should be taken into account to get the most out of your supplements.

Likewise, many gummies contain high sugar levels, which can have the opposite effect on your health, impacting your skin, weight, mood and teeth when consumed daily. 

Look for high-quality, natural ingredients with no artificial colours or preservatives and minimal or no added sugar alongside high-strength formulas. Always buy your gummies from a reputable and trusted source, and make sure they are third-party tested to ensure your safety. You should also check the label for clear dosage instructions and an expiry date. 

Novomins vitamin gummies are formulated by our very own team of doctors to ensure you get the highest-quality, most effective and delicious vitamins.

Our gummies are manufactured in NSF and GMP facilities that undergo regular and thorough inspections. They are also third-party tested by  Eurofins, a world leader in food and pharmaceutical independent testing. 

The final verdict: do vitamin gummies work?

It’s impossible to deny — with their soft texture, delicious flavours and easy, chewable format; vitamin gummies can make your supplement experience so much more enjoyable.

They’re a lifesaver for a huge number of people who struggle with swallowing traditional capsules, aiding compliance and consistency.

When it comes to whether gummy vitamins are actually effective, the research shows that our bodies absorb the vitamins and nutrients in gummies just as easily as tablets. 

That means that they can also help you make up for nutritional deficiencies and enhance your health. Vitamin D gummies have even proven to work twice as fast as vitamin D tablets. 

The key to getting the most out of your gummies is choosing high-quality supplements with natural ingredients from trustworthy brands like Novomins. 

All of our vitamin gummies are third-party tested and formulated by our very own team of doctors to ensure you get the most effective and delicious vitamins. With options for  womenmen and kids, our  range has something for everyone. 

Do vitamin gummies work? FAQs

Is it good to take multivitamin gummies every day?

Taking your vitamins consistently is important if you want to see positive benefits for your health.

That’s why Novomins recommends taking 1-2 multivitamins daily unless otherwise advised by your healthcare professional. That being said, you should always stick to the recommended dose.




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Dr Peter McQuillan
BDS, MFDS P1, Dip Ortho Founder & Chief Formulator
With over 15 years of experience in the healthcare sector, Dr McQuillan is a highly esteemed professional in the healthcare space.


Akil Memishi
BSc Hons Pharmacology, ICH GCP Founder & Chief Clinical Researcher
Akil Memishi, co-founder of Novomins, combines his extensive clinical research experience with a passion for developing scientifically-backed nutritional products.
Review Date:
24 May 2024
Next Review:
26 April 2026
Published On:
24 May 2024
Last Updated:
24 May 2024