Nootropics: Unlock Your Brain’s True Potential

Nootropics: Unlock Your Brain’s True Potential

In today's fast-paced world, where cognitive demands are ever-increasing, many people are seeking ways to support their brain health, optimise their mental abilities and unlock creativity. In this blog post, we delve into the world of nootropics to understand what they are, how they work, and the potential benefits they may offer.

Originating from the groundbreaking research of Dr. Corneliu E. Giurgea, a Romanian psychologist and chemist, the term "nootropic" emerged in the 1970s. Dr. Giurgea laid down specific criteria that a substance must meet to be classified as a nootropic, focusing on its ability to enhance learning and memory, protect the brain from harm, minimize side effects, and avoid toxicity or addictive properties. 

When it comes to nootropics, they can be classified into two broad categories: synthetic and natural. 

Synthetic nootropics are artificially created compounds designed to enhance cognitive function, offering precise formulation and stronger immediate effects (i.e., Adderall, Modafinil, Memantine etc). Natural nootropics, derived from plants or herbs, are considered safer with additional nutritional benefits. They may vary in potency and take longer to produce noticeable effects. However, natural nootropics provide a holistic approach to cognitive enhancement rather than creating localised immediate effect, which can carry a higher risk of dependence and misuse. 

While synthetic compounds have their place in general medicine and psychiatry, many individuals who don’t require prescription drugs but looking to improve their cognitive performance are turning to natural alternatives for their potential benefits and reduced side effects. This preference might be attributed to synergistic effects that natural substances can provide. Natural compounds found in herbs and plants often contain a variety of constituents that may work together for enhanced and comprehensive effects.

Let’s look into some of the most popular natural nootropics that have captured the attention of nootropic enthusiast and researchers alike: 

  • Ginkgo biloba: derived from the leaves of the Ginkgo biloba tree, this natural extract is known to enhance memory and cognitive function. It is often used to support mental clarity and focus and has been shown to reduce cognitive decline in various types of dementia.

  • Turmeric has been studied for its neuroprotective qualities, and recent research has indicated its potential to increase cognitive performance by enhancing brain oxygenation in cases of age-related cognitive decline associated with reduced cerebral blood flow and oxygenation. Additionally, the active compound curcumin found in turmeric has shown to increase brain-derived neurotrophic factor (BDNF), a key molecule involved in plastic changes of the brain associated with memory and learning.

  • Lion's Mane mushrooms have a long history in Asian traditional medicine, addressing low Qi (life force). Referred to as Hou Tou Gu (Monkey Head Mushroom) in China and Yamabushitake in Japan, this mushroom was embraced by Buddhist monks, specifically the Yamabushi, who integrated it into their practices to enhance focus during prolonged meditations. Lion's Mane has garnered attention for its potential to improve mental focus and brain function, mainly due to its ability to increase levels of Brain-Derived Neurotrophic Factor (BDNF) and Nerve Growth Factor (NGF). These proteins play a crucial role in generating new brain cells and strengthening existing ones. Recent studies indeed support Lion's Mane's ability to stimulate nerve growth, enhancing memory and cognitive performance.

  • Ashwagandha (Withania somnifera) is a popular herb used in traditional Ayurvedic medicine. It is renowned for its nootropic and adaptogenic properties, which enable the body to adapt to stress and enhance overall well-being. Ashwagandha, has undergone clinical studies that showcase its potential to improve cognitive performance and demonstrate its neuroprotective

  • Ginseng is considered as a nootropic due to its potential cognitive-enhancing effects. Ginseng is known to improve cognitive function and mental performance. It may enhance memory, attention, and concentration, as well as overall cognitive abilities.

  • Alpha GPC increases brain levels of choline, a precursor to neurotransmitter acetylcholine which plays a role in memory, attention, and learning. Low levels of acetylcholine are associated with various neurodegenerative conditions such as Alzheimer’s disease.

As the interest in cognitive enhancement grows, natural nootropics are becoming increasingly popular among individuals seeking to optimize their mental abilities. Whether you're a student striving for academic excellence, a professional seeking a mental edge and enhanced creativity, or simply an individual looking to support your brain health, incorporating nootropics into your daily routine can be a holistic addition that could make all the difference.

That's where Novomins Neuro Focus Gummies come in. Our gummies are infused with all the science-backed ingredients mentioned above and even more brain-loving goodness! With our gummies, you can say goodbye to the hassle of measuring spoons or trying to mask an unpalatable taste in a drink or food.

Buy Neuro Focus Gummies

Each strawberry-flavoured gummy is carefully formulated with the precise dosage, ensuring a hassle-free experience. There's no need to worry about getting the right amount or dealing with unpleasant flavours. Simply take 2 delicious gummies daily, and you'll be on your way to unlocking your brain's true potential.


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Dr Peter McQuillan
BDS, MFDS P1, Dip Ortho Founder & Chief Formulator
With over 15 years of experience in the healthcare sector, Dr McQuillan is a highly esteemed professional in the healthcare space.


Akil Memishi
BSc Hons Pharmacology, ICH GCP Founder & Chief Clinical Researcher
Akil Memishi, co-founder of Novomins, combines his extensive clinical research experience with a passion for developing scientifically-backed nutritional products.
Review Date:
3 February 2023
Next Review:
3 February 2025
Published On:
22 January 2024
Last Updated:
4 October 2023