Backed by evidence
Claims & Reference Verification
At Novomins, we believe every claim we make should be backed by evidence you can check for yourself. This page lists the claims we make across our website and packaging, together with the source or certification behind each one.
Third-Party Testing & Certification
Every Novomins product is independently tested and third-party certified.
Source
Novomins products are tested by Eurofins, one of the world's leading independent laboratory groups. Each product page displays its Defacto Labs rating together with a direct link to the exact Eurofins certificate and Certificate of Analysis (COA) for that product.
The certificates supplied to Defacto Labs verify that each product is:
- Free from heavy metals
- Free from contaminants
- Formulated with active ingredients present as stated on the label
- Gluten free
You can find the certificate on every product page across our website.
Market-Leading Products
The following claims are based on independent retail sales data.
Source
Circana Data, Value Sales, 52 w/e 11th July 2026, Total Coverage.
- "Novomins sells one tub of gummies every ten seconds" — Source: Circana Data, Unit Volume Sales, 52 w/e 11th July 2026.
- "Novomins is the UK's fastest growing gummy vitamins brand" — Source: Circana Data, Value Sales, 52 w/e 11th July 2026, Total Coverage (150% value growth year-on-year for brands over £1M revenue).
Doctor-Founded, Expert-Formulated
Novomins is doctor-founded and every product is expert-formulated.
Source
Novomins was founded by Dr Peter McQuillan and pharmacologist Akil Memishi. Each product is formulated by a team of doctors, pharmacologists, neuroscientists, nutritionists and scientists, using our understanding of the human body, medical conditions and the latest research to bring our customers only the cleanest, safe-dose, effective products.
Our innovation as a science-first team has resulted in over 32 world-first products, including Women's Bio-Balance (the world's first vaginal probiotic gummy), De-Blo Gummies, Kids' L-Theanine Gummies, NAD+ Gummies and Her Moisture Gummies.
Awards & Nominations
Novomins is an award-winning brand.
Vegan Society Approved
The Novomins range is registered with the Vegan Society.
Source
Novomins products are approved by the Vegan Society and listed on the official Vegan Society website.
Charitable Giving
Novomins donates to charity.
Source
We have donated to the following causes:
- Cancer Research
- Comic Relief
- Girls Out Loud
- Born Too Soon
- The Sick Children's Trust
- Samaritans
- Marie Curie
- Place2Be — Children's Mental Health Week
PETA Certified Cruelty Free
Novomins is proudly certified by PETA, confirming our stance against animal cruelty.
Source
PETA stands for People for the Ethical Treatment of Animals. It is the world's largest animal rights group, and holds that animals are not ours to eat, wear, test on, or use for entertainment.
B Corp Certified
We are the UK and Europe's first B Corp Certified gummy nutrition brand.
Source
Our score of 88.1 reflects how Novomins operates and our desire to do well for the world, our customers and our staff.
This page was last updated: 13/08/2026.
If you have a question about any claim made by Novomins, contact us at hello@novomins.com.
