A smiling boy in a navy cardigan holds a bottle of Novomins Kids Focus Gummies, headed 'Kids Focus Gummies for cognitive function & learning', in a natural blueberry flavour with one gummy per day.
A bottle of Novomins Kids Focus Gummies standing on a chessboard among teal and blue chess pieces, headed 'Growing minds support' with a ticked label for concentration and attention.
Graphic headed 'What's inside?' beside a stack of glossy brown gummy bears, listing science-backed botanicals lion's mane and ashwagandha, brain-loving amino acids L-theanine, taurine and phosphatidylserine, and cognitive and psychological health support from iodine, vitamin B12, B2 and B6, with a vegan logo.
Nutritional information panel for Kids Focus Gummies showing one gummy per serving and 30 servings per container, with lion's mane 50 mg, ashwagandha extract 25 mg, taurine 10 mg, L-theanine 5 mg, L-phenylalanine 5 mg, vitamin B6, vitamin B2, iodine, vitamin B12 and pantothenic acid, plus badges for one month supply, dairy free, palm oil free, gelatine free, non GMO, gluten free and halal.
A woman in a green jumper carries a yellow shopping basket filled with Novomins gummy bottles, beside a Best Kids Vitamins badge and the heading 'Voted Best Kids Vitamins, consecutive years 2021 to 2024', credited to BestReviews.guide.
Three bottles of Novomins kids gummies - Kids Tummy, Kids Focus and Kids Night-Time - stacked on the left among scattered gummy bears, beside a five star rating and the text 'Trusted by Parents, over 10,000 x 5 star reviews'.
Dr Peter McQuillan, dentist and founder, smiling in a navy blazer on a white background with floating brown gummy bears, beside the text 'Milk teeth friendly soft chews'.
A smiling boy and girl each holding a bottle of Novomins kids gummies, beside the heading 'What do our customers say?' and a brown gummy bear marking the statistic that 93% of parents recommend Novomins gummies to other parents, based on a consumer study of 363 participants.
A scientist in a white coat and safety glasses holds a brown gummy with tweezers beside text headed 'Transparency & Trust', explaining that Novomins gummies are tested by the independent testing laboratory Eurofins for quality and purity, with a Certified B Corporation logo.
Comparison chart headed 'Us vs. Them' with a bottle of Novomins Kids Focus Gummies against an unbranded 'Other Gummies' bottle, showing Novomins ticked and the alternative crossed for high strength, third party tested, award-winning, clinically studied ingredients, and non-GMO, gluten free and halal.
Graphic headed 'Available in Multiple Countries' showing nutritional information panels in French, Italian, Spanish, German, Dutch, Swedish, Polish and Portuguese around a bottle of Kids Focus Gummies, with a note to peel back the label for your country's information and UK and Dublin manufacturing addresses.
A smiling boy in a navy cardigan holds a bottle of Novomins Kids Focus Gummies, headed 'Kids Focus Gummies for cognitive function & learning', in a natural blueberry flavour with one gummy per day.
A bottle of Novomins Kids Focus Gummies standing on a chessboard among teal and blue chess pieces, headed 'Growing minds support' with a ticked label for concentration and attention.
Graphic headed 'What's inside?' beside a stack of glossy brown gummy bears, listing science-backed botanicals lion's mane and ashwagandha, brain-loving amino acids L-theanine, taurine and phosphatidylserine, and cognitive and psychological health support from iodine, vitamin B12, B2 and B6, with a vegan logo.
Nutritional information panel for Kids Focus Gummies showing one gummy per serving and 30 servings per container, with lion's mane 50 mg, ashwagandha extract 25 mg, taurine 10 mg, L-theanine 5 mg, L-phenylalanine 5 mg, vitamin B6, vitamin B2, iodine, vitamin B12 and pantothenic acid, plus badges for one month supply, dairy free, palm oil free, gelatine free, non GMO, gluten free and halal.
A woman in a green jumper carries a yellow shopping basket filled with Novomins gummy bottles, beside a Best Kids Vitamins badge and the heading 'Voted Best Kids Vitamins, consecutive years 2021 to 2024', credited to BestReviews.guide.
Three bottles of Novomins kids gummies - Kids Tummy, Kids Focus and Kids Night-Time - stacked on the left among scattered gummy bears, beside a five star rating and the text 'Trusted by Parents, over 10,000 x 5 star reviews'.
Dr Peter McQuillan, dentist and founder, smiling in a navy blazer on a white background with floating brown gummy bears, beside the text 'Milk teeth friendly soft chews'.
A smiling boy and girl each holding a bottle of Novomins kids gummies, beside the heading 'What do our customers say?' and a brown gummy bear marking the statistic that 93% of parents recommend Novomins gummies to other parents, based on a consumer study of 363 participants.
A scientist in a white coat and safety glasses holds a brown gummy with tweezers beside text headed 'Transparency & Trust', explaining that Novomins gummies are tested by the independent testing laboratory Eurofins for quality and purity, with a Certified B Corporation logo.
Comparison chart headed 'Us vs. Them' with a bottle of Novomins Kids Focus Gummies against an unbranded 'Other Gummies' bottle, showing Novomins ticked and the alternative crossed for high strength, third party tested, award-winning, clinically studied ingredients, and non-GMO, gluten free and halal.
Graphic headed 'Available in Multiple Countries' showing nutritional information panels in French, Italian, Spanish, German, Dutch, Swedish, Polish and Portuguese around a bottle of Kids Focus Gummies, with a note to peel back the label for your country's information and UK and Dublin manufacturing addresses.
Health & Wellbeing Wellness From Within Awards 2026 Finalist
Product Icon Trusted by Parents. Loved by kids.

Kids Focus Gummies

Focus Starts Here

1 Month SupplyBlueberry FlavourVegan

3 FOR 2 SALE ON ALL GUMMIES

Kids Focus Gummies are a one-a-day blueberry gummy made for school days, with lion's mane, ashwagandha vitamin B5 and more, supporting your child's mental performance. We've also added L-theanine, in a gummy they'll actually look forward to. For ages 3-12.

  • Expert Formulated
  • Calm, Steady Focus
  • Mental Performance
  • Stimulant Free
  • Vegan Certified
  • Kid-Friendly Nootropics

3 for 2 Mix & Match - across Adult & Kids Range

Add 3 products to your cart and get the cheapest free. Discount applied in cart.

1

COMPLETE THE ROUTINE

Morning & Night
Kids Magnesium Gummies
Kids Magnesium Gummies Everything for Mind & Body
Buy 3 for 2 £10
ADD +
Kids L-Theanine Gummies
Kids L-Theanine Gummies Less Wired. Clearer Focus.
Buy 3 for 2 £10
ADD +
Kids Lion's Mane Gummies
Kids Lion's Mane Gummies Cognitive Function
Buy 3 for 2 £10
ADD +
Kids Night-Time Gummies
Kids Night-Time Gummies Transform Their Night
Buy 3 for 2 £10
ADD +
View all Gummies in Buy 3 for 2

Key Benefits

For Every Moment That Matters

Focus isn't just for the classroom. It's the spelling test, the piano lesson, the football match, the lines in the school play. Kids Focus Gummies are a one-a-day gummy made for busy young minds, with lion's mane, ashwagandha, taurine, iodine and more, for cognitive function, and vitamin B5, for mental performance.

Homework, Revision and Exams

From times tables to SATs, learning takes concentration. Iodine contributes to normal cognitive function and pantothenic acid contributes to normal mental performance, supporting the busy, learning brain when it matters most.

Music, Drama and Rehearsals

Learning a new piece of music, practising dance steps or remembering lines all ask a lot of a young mind. Make one gummy part of the routine before practice, rehearsals and performances.

Sports and After-School Clubs

Long days don't end at the school gate. Vitamins B12, B6 and B2 contribute to the reduction of tiredness and fatigue, so there's support for after-school clubs, training sessions and match days when energy starts to dip.

Gentle, Stimulant-Free Botanicals

We've included lion's mane, a mushroom with a long history in traditional use, and L-theanine, an amino acid naturally found in green tea, alongside taurine and ashwagandha. There are no stimulants and no caffeine, so there's no buzz before bedtime.

No Nasties

Certified by the Vegan Society and Halal-approved, our gummies are gluten-free, dairy-free, gelatine-free, non-GMO, and free from artificial colours and preservatives.

How To Take

Children aged 3–12: one gummy a day, with or without food, before school or starting an activity, or as advised by your healthcare professional.

Chew thoroughly to help release the active ingredients for optimal absorption.

How To Take

Nutritional Information

Nutrient Amount Per Serving % NRV*
Lion's Mane 50mg †
Ashwagandha Extract 25mg †
Taurine 10mg †
L-Theanine 5mg †
L-Phenylalanine 5mg †
Vitamin B6 250µg 18%
Vitamin B2 250µg 18%
Iodine 40µg 27%
Vitamin B12 2.5µg 100%
Pantothentic Acid 2mg 33%
*NRV Nutritional Reference Value
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
μg Micrograms
mg Milligrams
† No NRV Established

Novomins Kids Focus Gummies are Vegan, Halal, gluten-free, dairy-free, gelatine-free, non-GMO, and free from any artificial colours and preservatives.

Sugar, Glucose Syrup, Sweeteners (Maltitol Syrup, Steviol Glycosides) Bulking Agent (Polydextrose Solution), Coconut Oil, Hericium Erinaceus Powder, Thickener (Pectin), Ashwagandha Extract, L-Theanine (as Green Tea Extract), Acid (Citric Acid), Taurine, Acidity Regulator (Sodium Citrate), Citrus Fiber, a-cyclodextrin, Malic Acid, Natural Flavouring, L-Phenylalanine, Vegetable Oil (Sunflower Seed), Glazing Agent (Carnauba Wax), Pantothenic Acid (D Calcium Pantothenate), Colour (Purple Carrot Juice Concentrate, Fruit and Vegetable Juice Concentrate), lodine (Potassium lodide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B12 (Cyanocobalamin)

Delivery & Returns

Free delivery Standard Express
on orders over £30 £3.49 £4.99
Delivery Royal Mail 2–4 business days Delivery Royal Mail 2–4 business days via Royal Mail (Next Day if ordered by 1pm Monday-Friday)

Clinical Literature

  1. The Effects of Lion’s Mane Mushroom Supplementation on Cognitive Function in Young Adults: A Double-Blind, Parallel Groups, Pilot Study

  2. A review of the effects of mushrooms

  3. The Effects of Lion’s Mane

  4. Use of Nutritional Supplements Based on L-Theanine and Vitamin B6 in Children

  5. Ashwagandha (Withania somnifera)—Current Research on the Health-Promoting Activities: A Narrative Review

  6. Roles of taurine

  7. The Impact of Phenylalanine in Adults: Effects Across Tasks and Developmental Stages

  8. Vitamin B-12 and Cognition in Children

Claims

Nutrient
Claim
Vitamin B6
Vitamin B6 contributes to the normal function of the immune system.
Vitamin B6
Vitamin B6 contributes to the reduction of tiredness and fatigue.
Vitamin B6
Vitamin B6 contributes to the regulation of hormonal activity.
Vitamin B6
Vitamin B6 contributes to normal psychological function.
Vitamin B12
Vitamin B12 contributes to the normal function of the immune system.
Vitamin B12
Vitamin B12 contributes to the reduction of tiredness and fatigue.
Vitamin B12
Vitamin B12 contributes to normal psychological function.
Riboflavin
Riboflavin contributes to normal energy-yielding metabolism.
Riboflavin
Riboflavin contributes to the maintenance of normal vision.
Riboflavin
Riboflavin contributes to the normal metabolism of iron.
Riboflavin
Riboflavin contributes to the reduction of tiredness and fatigue.
Pantothenic Acid
Pantothenic acid contributes to normal energy-yielding metabolism.
Pantothenic Acid
Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters.
Pantothenic Acid
Pantothenic acid contributes to the reduction of tiredness and fatigue.
Pantothenic Acid
Pantothenic acid contributes to normal mental performance.
Iodine
Iodine contributes to normal cognitive function.
Iodine
Iodine contributes to normal energy-yielding metabolism.
Iodine
Iodine contributes to the normal production of thyroid hormones and normal thyroid function.
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0% Label Accuracy
5/5 Tests Passed
3/3 Claims Verified
0% Label Accuracy
5/5 Tests Passed
3/3 Claims Verified
Independently Lab-Tested See Lab Results Open Link

As seen in

  • Harper's Bazaar magazine logo
  • Sky News logo
  • Vogue logo
  • GQ logo
  • Glamour logo
  • Independent logo
  • Metro logo
  • The Irish Times logo
  • The Times logo
  • Women's Own logo
  • The Guardian logo
  • Heart logo
  • Mirror logo
  • The Sun logo
  • Cosmopolitan logo
  • Natural Health logo

All the nutrients you need in one delicious gummy.

8 Key Ingredients

Lion's Mane

Lion's Mane

Lion's Mane, is a medicinal mushroom which supports brain health through bioactive compounds like hericenones and erinacines.

Ashwagandha Extract

Ashwagandha Extract

Ashwagandha is an adaptogenic herb that helps the body manage physical and mental pressure.

L-Theanine

L-Theanine

An amino acid found naturally in green tea and selected for its studied effect on brain wave patterns linked to clearer focus.

Taurine

Taurine

Taurine is a natural amino acid that offers full body health benefits.

L-Phenylalanine

L-Phenylalanine

An essential amino acid involved in many bodily functions, including acting as a precursor for neurotransmitters.

Vitamin B12

Vitamin B12

Vitamin B12 contributes to energy (like that used by the brain), psychological function, and reduces fatigue.

Iodine

Iodine

Iodine is an important mineral that plays a role in a child's growth and development.

Vitamin B5 (Pantothenic Acid)

Vitamin B5 (Pantothenic Acid)

Pantothenic acid, or vitamin B5 helps support energy metabolism and mental performance.

Delicious

Gummy Vitamins

3rd Party Tested
3rd Party Tested
Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
B Corp Certified
B Corp Certified
GMP Certified
GMP Certified

Reviews

Dr Peter McQuillan

Dr Peter McQuillan Verified

BDS, MFDS 1, Dip Ortho. Founder + Formulator

Recommended
by Health Experts

“Helping busy little minds to concentrate can be difficult. Our delicious blend of natural botanicals and adaptogens is specially formulated to support focus and help children get the most out of clear, sustained attention.”

Your Questions Answered

Frequently asked questions on Novomins products related to each product display page.

What are Novomins Kids Focus Gummies?

Novomins Kids Focus Gummies are delicious, blueberry-flavoured gummies, formulated to nurture bright, active little minds. Our formulation is a thoughtfully balanced blend of vitamins, minerals and natural botanicals, like Lion’s Mane mushroom, L‑theanine, ashwagandha, L‑phenylalanine, vitamin B12, and iodine.

Do kids focus gummies contain caffeine or stimulants?

No. Kids Focus Gummies are completely stimulant-free and caffeine-free. They're designed for gentle, everyday use, not an energy hit.

What age are Kids Focus Gummies suitable for?

These gummies are suitable for children aged 3 to 12 years old. Always follow the recommended dosage on the packaging or as directed by a healthcare professional.

Does Novomins offer any other products for kids?

Novomins offers a range of specially formulated, effective and tasty products for kids in fun flavours, allowing little ones to get their daily vitamin intake. Check out our range here.

Are Novomins Kids Focus Gummies third-party tested for quality and purity?

We want to be sure just as much as you do! All our supplements are produced in an NSF and GMP-certified facility and undergo rigorous third-party testing by Eurofins, a world-leading safety testing facility. This ensures the highest quality and pure supplements before reaching you. We only use the highest quality ingredients in our gummies.

What are the best vitamins for kids' concentration?

Several vitamins and minerals carry authorised claims relevant to learning. Iodine contributes to normal cognitive function, and pantothenic acid (vitamin B5) contributes to normal mental performance. Kids Focus Gummies contain both, plus vitamins B6, B12 and B2, which contribute to the reduction of tiredness and fatigue.

Will a focus gummy make my child hyper or keep them awake?

No. Kids Focus Gummies contain no caffeine and no stimulants, so they won't give your child a buzz or affect bedtime. Many parents give one in the morning before school.

My child can't concentrate on homework. Can a supplement help?

Concentration struggles are really common and usually have everyday causes: tiredness, screen time, hunger or a busy day. Kids Focus Gummies contain iodine, which contributes to normal cognitive function, and vitamin B5, which contributes to normal mental performance. They work best alongside good sleep, regular meals and screen-free homework time.

Can my child take focus gummies before exams or SATs?

Yes. Many parents make one gummy part of the morning routine during revision and exam season. Start a few weeks ahead so it's an established routine.

Delicious Gummy Vitamins

B Corp Certified

B Corp Certified

We are the UK & Europe's first B Corp Certified gummy nutrition brand.

Cruelty Free

Cruelty Free

Novomins does not conduct, or pay for tests on animals and has been certified by PETA as Animal Test-Free Company

3rd Party Tested

3rd Party Tested

Each Novomins product is third-party tested by Eurofins – a world leader in food and pharma independent testing.

FDA Registered Facility

FDA Registered Facility

Novomins are proudly produced in an FDA-registered facility, ensuring they meet rigorous safety and regulatory requirements.

GMP Certified

GMP Certified

Our gummies are manufactured under strict quality control standards, adhering to GMP, NSF, and HACCP certifications to guarantee consistency, purity, and excellence.

Expert Formulated

Expert Formulated

Novomins are formulated by our very own doctor and a team of scientists and nutritionists.